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Volume 2 • Issue 2 • 2024 • Artificial Intelligence Systems

Volume 2 • Issue 2 • 2024 • Artificial Intelligence Systems

Article

Adaptive Digital Advertising Investment for Pharmaceutical Marketing: A Reinforcement Learning Approach to Patient Journey Optimization

Adaptive Digital Advertising Investment for Pharmaceutical Marketing: A Reinforcement Learning Approach to Patient Journey Optimization

  • Zhenghao Pan

Volume 2 • Issue 2 • 2024 • Artificial Intelligence Systems Article